Francisco Herrera, Regional Director Europe & UK
A truly international individual, Francisco has a varied and multicultural background, speaking four languages and having lived, studied and worked in the US, Switzerland, Spain and the UK.
With a BA in Business Administration from Webster University Switzerland, Paco quickly became involved in business development roles at companies throughout Europe, namely MacIntelligence SA, a large CAD VAR in Geneva followed by Océ Graphics Ibérica SA in Madrid, Calcomp Ltd in the UK and seven years at Autodesk Ltd, also in the UK.
During his tenure at Autodesk Paco held several roles within the AEC industry division, including channel development and management, working directly with strategic accounts as well as the AEC developer community. With the acquisition of Revit Inc. by Autodesk, Paco joined the EMEA team responsible for the launch of the new Building Information Modeling (BIM) platform throughout Europe. This involved implementing a new sales and marketing strategy to identify new customers and markets and to develop and acquire new channel partners.